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1. Keep it simple

Simple is often best when it comes to creating that first impression. A simple logo is also likely to translate to different mediums better too, so keep in mind that the logo you create will need to work across a variety of platforms, from your website, your print media, uniforms and merchandise and even displayed in and around your place of work.

2. Make sure it's relevant

As your logo is the first window into your brand, it's essential that it properly introduces your organisation, giving your audience an intriguing – but accurate - glimpse into what you're all about. Whether you choose to base your logo on your products, your organisation's message or your ethos, make sure it's connected to what you do.

3. Keeping things appropriate

Just as your logo should be relevant to what you do, you should also make sure it's appropriate to be viewed by anyone and everyone. For example, if your organisation offers multiple different product types, don't base it around just one of them, so as to not alienate any particular market.

4. Versatility is key

It's one thing making sure your logo fits on both a t shirt and your website, but it's also important to remember to make sure it works with different colours, and can be scaled up or down easily without compromising the overall shape and detail. The easiest way to achieve this is to start with something basic, saving colour, intricate detail and complicated patterns for later.

5. Be distinctive

There's nothing more frustrating than seeing another company with a logo that's a little too similar to yours, despite them being in a different industry. It can be confusing for your customers too, so make sure your design is distinctive, and sets you apart from the rest. Spend some time researching your industry, making note of shapes and shades to steer clear of.

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