Colour can often say as much as large printed text when it comes to garments. A large batch of differing bright colours resonates as a vibrant customer, primary schools as an example are a likely destination. Black, along with the family of greys including heather and charcoal, brings a sense of formality that would suit a serious business and there are no prizes for guessing where the majority of orders for military green are for.
The power of colour is everywhere, yet all over the world it is so often underestimated and even ignored. And with the world’s eyes locked firmly on the World Cup in Russia, the diverse colour palette of kits and flags on show is a fitting representation of how colour can be possess a deeper shade of meaning.
Saudi Arabia’s green flag honours the messenger of Allah, Prophet Muahammad, with the culture of Islam believing his favourite colours were green and white, which the flag also features. Green is also attributed as the colour of paradise in various passages of the Quran including the belief of “Jannat Andi” or “Gardens of Eden” being the destination of the righteous.
Perhaps one of the most poignant flags in history is the French Tricolour, or Tricolore as it known in French, where the blue and red stripes commemorate Saint Martin and Saint Denis respectively, accompanied by white which is considered the ancient colour of France. During the storming of the prison of Bastille in 1789, the precursor to the French Revolution, revolutionaries wore ribbons in their hats in blue and red (the colours of Paris) and white (the colour of the Monarchy.)
Like the Tricolore, the English flag is inspired by a Saint, Saint George. The Christian Crusaders in the 12th and 13th Century adopted Saint George’s synonymous red cross on their battle gowns to honour the fact the Roman soldier’s refusal to sacrifice his Christian faith which lead to a death sentence some 1000 years earlier. England began to wear the red cross as a mark of respect and, thus, the English flag was born.
The birth of South Korea’s colour scheme was equally carefully designed. The flag, known as the Taegukgi or ‘supreme ultimate flag’, features the philosophy that signifies the balance of life known as um-yang. The red half of the inner circle signifies positive force and the opposing blue half negative, while the black trigrams symbolise Heaven, Earth, Moon and Sun.
32 flags united on your local pub walls and the world stage this summer for the World Cup, but take a moment during the next game to soak in the value of the colours on show.
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