4.7 out of 5 based on 3,087 reviews
Due to the government lock down our offices will be closed for the foreseeable future. Orders can still be placed and will be processed when our offices are opened again.

PANTONE 19-4052 Classic Blue

Every year, the big guys in colour systems (Pantone) choose their ‘colour of the year’. It’s pretty prescriptive, and you’ll probably see loads of brand collaborations with Pantone to bring out all sorts of products from candles to sandals all nestled within the chosen colour. 

So why is it important? You’ll probably see a pretty large variety of blue hues trickling down to products on the high street. The colour of the year in some way starts a bit of a trend,and as we all know, being ‘on-trend’ is the aspiration of many people (and businesses alike!)

Or maybe you’re just like me and like blue. Simple things.

Pantone always releases a bit of a description of the colour and what they believe it means, to them and us alike. “PANTONE 19-4052 Classic Blue” is described as a “timeless and enduring blue hue, that’s elegant in its simplicity”.

The colour is said to be reminiscent of the sky at dusk, and highlights our innate desires for a dependable and stable foundation on which to build as we cross the threshold into the new era.

You’ve got to give it to them, they know how to do creative writing, and well. My knowledge seems to extend to associating the colour blue with being sad. GCSE English? Nailed it. Someone get me a job at Pantone!

But,  what does it mean to us?

Well, like most things, it might mean something to you, or may mean nothing. But to save us from the vaguest statement ever typed, I’ll give you a quick run down of the colour of the year shenanigans. 

Pantone colour of the year is for consumers. That’s right, ordinary people like us.

Many people will take this colour and re vamp their products, using the #COTY2020 as a means of exposure, and some will even go as far as changing some of the branding their business. But, that’s a little too much for many businesses, and kind of risks losing your brand identity.

Incorporating the Pantone into products and marketing lends itself to a large platform of exposure- and you’ll be on trend. Blue products, blue ads, blue coffee cups for your daily Instagram story. Get you, trendy guy.



·       Graphic designer? Show off your work in a blue hue. You can even come up with some saleable templates if you want your work to travel further.

·       In the fashion industry? Classic blue clothing!

·       Makeup company? This ones pretty obviously. I’m not sure how blue lips would go down though. Maybe I'm behind trend.

·       Baker? Make some blue bread. Or a cute cupcake.

The list can go on. Forever really. The main takeaway issue blue. Then publicise it. Sorted. 


Original Pom Pom Beanie


  • From £3.00
  • 12 colours

Organic Cotton 6 Panel Cap


  • From £6.80
  • 4 colours

College Hoodie


  • From £12.00
  • 5 out of 5
  • 34 reviews

Classic Softshell Jacket


  • From £29.85
  • 5 out of 5
  • 1 reviews
Starting a brand

Starting a brand

Useful resources that will help you create your own brand and start turning your passion in to revenue.



Starting your own business? Or maybe you’re established and ready to expand. Either way, research is key to success. That’s why we...

Size Guides

Size Guides

Ordering clothing online is great! It’s so quick and easy. Plus you don’t have to leave your sofa. But, the one downfall is sizing!...

Colour Guide

Colour Guide

Not quite sure which garment colour will flatter you, and your design? We're here to offer some guidance before you browse the huge sel...

Feel free to stalk us...

You are safe and secure...

Stripe Visa
Mastercard PayPal