Soft Shell - The Outdoor Phenomenon of 2007
Now we at Banana Moon don’t often get too excited about new fabrics but the regularity with which personalised Soft Shell jackets are leaving our warehouse, its all beginning to change.
We all wear fleece jackets, warm, comfortable, cheap to buy and great value.
Over the years they have become the backbone of our jacket sales. Indeed they seem to have been around for ever. At last an up-market successor has arrived on the scene!
- It’s soft shell
- It’s sexy!
- Multi-purpose!
- A great performance garment
- And finally.....it’s just so fashionable!
OK, it’s more expensive but who cares, it offers so much more and it offers a much wider choice.
Ladies fitted styles, men’s and even body warmers now.
- It’s light in weight and warm
- It has a younger, sportier look than fleece.
- It can be embroidered or printed
- It’s water resistant, breathes and yet is windproof
- It’s the ideal garment for all outdoor activities...
Yachting, event wear, golf, all fitness markets, skiing, hiking and walking.
Yes, even perfect for watching Bradford City football club on a cold Friday night in Morecambe.
It’s not going to be long before everyone discovers soft shell for general wear and when they do, watch sales go BANANAS!
For 2008, there will be more styles and choice and sexier colours.
We can’t wait!

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